Scarborough Renaissance Festival: Ad Campaign
An annual event hosted in Waxahachie, TX since 1981. The festival runs eight consecutive weeks in April and May each year. Best known for their turkey legs and jousting tournaments. The following campaign was a student project completed by myself and Stephanie Hinyub at the University of North Texas.
Near the Faire Grounds, this would be a permanent billboard installation. It would count down the days until the start of the next annual festival. At the end of the countdown, the sign would be swapped out for:
